Interim report January 1 – September 30, 2010

Stockholm, October 21, 2010
STABLE DEVELOPMENT AND STRONG GROSS PROFITJanuary 1 – September 30, 2010                               

· Net sales increased by 8 percent to SEK 299.5 million (276.3) 
· The gross profit margin was 57.2 percent (54.2)
· Operating profit amounted to SEK 50.2 million (54.1), corresponding to an operating margin of 16.8 percent (19.6). Excluding expenses of slightly over SEK 4 million for Odd Molly’s listing change to NASDAQ OMX Stockholm, operating profit was SEK 54.4 million, corresponding to an operating margin of 18.2 percent. 
· Net profit was SEK 34.8 million (40.4) 
· Earnings per share amounted to SEK 6.05 (7.02)

July 1 – September 30, 2010                               

· Net sales increased by 10 percent to SEK 137.8 million (125.2) 
· The gross profit margin was 57.6 percent (55.1) 
· Operating profit was SEK 30.9 million (29.3), corresponding to an operating margin of 22.4 percent (23.4)
· Net profit was SEK 22.4 million (22.3) 
· Earnings per share amounted to SEK 3.90 (3.88)

Events during the quarter 

· Fashion show of the Post Fire Dew men’s collection at Berns during Stockholm Fashion Week

· Fashion show of Odd Molly’s spring/summer 2011 collection at New York Fashion Week



Comment from the CEO

 The company continued its stable development during the third quarter, with sales increasing by 10 percent, in line with the announced order value for the fall, and an operating margin of over 22 percent. The supply chain to our retailers has worked smoothly, and the fall collection was delivered and invoiced during the quarter. The gross profit margin is still strong at 57.6 percent, partly due to a strong krona. 

In August the new Post Fire Dew menswear line was premiered at Berns in Stockholm, and the clothing is now in stores. Odd Molly showed its upcoming spring and summer collections for the first time at New York Fashion Week in September, a fantastic milestone for the company and an element in our continued efforts in the US market. 

The order value for Odd Molly´s spring and summer 2011 collections wound up at about SEK 165 million, compared with about SEK 180 million for the same collections in the previous year, and therefore did not totally meet expectations. Even adjusted for the negative effect of exchange rates, the order value was slightly weaker than the previous year. The figure for spring/summer 2011 includes a pre-spring collection of about SEK 26 million which is now being delivered to retailers during the fourth quarter 2010.                                                                                                    

To strengthen the company competitively and bolster future sales, we will try to optimize the improvement potential in our collections’ product and price mix. This work is our highest priority. 

In a growth company like Odd Molly, we constantly look forward, but we also focus on evaluating every step we take and improving the processes we can influence. The overarching aim is to increase our presence and sales in current markets. In addition to work on our collections, we see improvement opportunities in sales support to help our retailers and international partners in their development. 

Christina Tillman, President and CEO

Please find the full report in the attached pdf-file

 For further information, please contact:
Christina Tillman, CEO of Odd Molly, phone: +46-8-522 28 502 or mobile: +46-733-10 60 00

About Odd Molly
Odd Molly is a Swedish company that designs, markets and sells fashion. Odd Molly
products are sold through around 1,300 retailers in around 40 countries around the world. In addition, Odd Molly currently has three concept stores in Stockholm, Los Angeles and Copenhagen as well as an outlet store in Kungsbacka. Odd Molly has 55 employees. The company’s profitable growth is the result of creative design, consistent branding and a business model that facilitates expansion with limited capital requirements and minimal inventory risk. Odd Molly’s share is traded as of June 21, 2010 on NASDAQ OMX Stockholm.

 Scheduled information dates
The year-end report for 2010 will be released on February 18, 2011.Order values for the second half of 2011 (fall and winter collections) will be released on April 8, 2011.

Odd Molly International AB (publ) has issued the information in this press release at 8.00 a.m. CET on October 21, 2010 in accordance with the Securities Market Act and/or the Financial Instruments Trading Act.

Odd Molly International AB, Kornhamnstorg 6, SE-111 27 Stockholm, Sweden, Phone: +46 8 522 28 500, ( 

Press photos can be downloaded from Odd Molly’s website at under “press/media.”
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