Year-end report January 1 – December 31, 2009

Stockholm, February 19, 2010Further sales increase with good profitability

January 1 – December 31, 2009

• Net sales increased by 23 percent to SEK 329.8 million (267.7)

• The gross profit margin was 54.0 percent (58.4)

• Operating profit amounted to SEK 59.2 million (67.5), corresponding to an operating margin of 17.9 percent (25.2)

• Net profit amounted to SEK 43.0 million (49.8). The net margin was 13.1 percent (18.6)

• Earnings per share amounted to SEK 7.48 (8.66)

• Odd Molly decided to open its own stores in Los Angeles and Copenhagen in spring 2010

• Decision to introduce new menswear collection, post fire dew. The collection will be launched by external retailers in eight countries in fall 2010

October 1 – December 31, 2009

• Net sales increased by 24 percent to SEK 53.5 million (43.2)

• The gross profit margin was 53.1 percent (61.2)

• Operating profit amounted to SEK 5.0 million (9.6), corresponding to an operating margin of 9.4 percent (22.2)

• Net profit amounted to SEK 2.7 million (7.8)

• Earnings per share amounted to SEK 0.47 (1.35)

• The Board of Directors will propose to the Annual General Meeting a dividend of SEK 3.50 (3.00) per share, corresponding to 46.7 (34.7) percent of net profit for the year

• In October Odd Molly reported an order value for spring/summer 2010 of SEK 180 million, an increase of 25 percent compared with the same collections in 2009

• The Board of Directors of Odd Molly has decided to apply to list the company’s share on NASDAQ OMX Stockholm in 2010

Comment from the CEO

Continued positive development and strong earnings thanks to aggressive measures and good cost controls

2009 was a really good year considering the tough conditions outside the company, coupled with Odd Molly’s aggressive investments in the future. Our first store opened in February, and for the first time since Odd Molly was founded we advertised in the fashion press – with supermodel Helena Christensen. The fourth quarter developed in line with expectations and we closed the year with a sales increase of 23 percent to about SEK 330 million and an operating margin of nearly 18 percent. During the fourth quarter 2009 we had other operating income of SEK 1.1 million, against SEK 4.1 million (consisting largely of net exchange rate gains) in the same quarter of 2008. We would have liked a higher gross margin, but it ended up lower than the previous year mainly due to exchange rate effects. Odd Molly maintains a very strong financial position.

During the fourth quarter we decided to open our third Odd Molly store – this time in Copenhagen. We will also be running the Danish store, located centrally on Sværtegade, ourselves. The opening is scheduled for the first quarter of 2010. That is when we are also opening our store on Robertson Boulevard in Los Angeles, which we are busy readying for the grand opening.

The order value for the spring/summer collections 2010 was announced in October and amounted to just over SEK 180 million, compared with less than SEK 145 million for the corresponding collections last year, an increase of about 25 percent.

Odd Molly continuously monitors how its brand is represented around the world. We have made improvements in the U.S. by creating a more sales-oriented organization, contracting a new agent and hiring a PR firm with extensive experience in the fashion industry on both coasts. Odd Molly also has a new agent in Greece and new distributors in China, North Africa and the Middle East.

The fall/winter collections 2010 were recently shown and orders are being taken. It is still too early to say anything about the results, but I do not see any significant deviations from our expectations. Our new menswear collection, “post fire dew,” was shown for the first time to sales agents from eight countries and orders are being taken. It has been a good start for a totally new brand.

Right now we are busy with sales work and fashion shows for the upcoming fall and winter collections for both women and men, as well as our licensed products. At the same time we are working on preparations for changing our stock listing in 2010. As part of this effort, we are transitioning to IFRS reporting. This report has been prepared in accordance with the new accounting principles and in our case primarily means that the effects of currency hedges are treated differently than before.

In 2010 we will continue to encourage creativity in our products and marketing, further develop strategies for growth and work in a structured manner to ensure consistently high quality and continuous efficiency improvements.

Christina Tillman, President and CEO

Please see attached pdf document for the full length interim report.About Odd Molly
Odd Molly is a Swedish company that designs, markets and sells fashion. Odd Molly products were sold in 2009 through around 1,450 retailers and one company-owned store in 42 countries around the world. Odd Molly has around 40 employees at offices in Stockholm and Los Angeles as well as the company-owned store in Stockholm. Odd Molly’s profitable growth is the result of creative design, consistent branding and a business model that facilitates expansion with limited capital requirements and minimal inventory risk. Odd Molly’s share is traded on NASDAQ OMX First North and its Certified Adviser is Swedbank.

Odd Molly International AB is obligated to publish the information in this year-end report in accordance with the Securities Market Act and/or the Financial Instruments Trading Act. The information was provided for public release on February 29, 2010 at 8.00 a.m. CET.

For further information, please contact:
Christina Tillman, CEO of Odd Molly, phone: +46-8-522 28 502 or mobile: +46-733-10 60 00

Odd Molly International AB
Kornhamnstorg 6
SE-111 27 Stockholm, Sweden,
Phone: +46 8 522 28 500

Press photos can be downloaded from Odd Molly’s website at under “press/media.”
Odd Molly also produces its own newsletter, which reports on news from around the company. To subscribe, go to and click “sign up for our newsletter.”