Year-end report January 1 – December 31, 2014

Odd Molly International AB (publ)

Stockholm, Sweden, February 18, 2015Further increase in sales and improved profitability

January 1 – December 31, 2014     

· Net sales amounted to SEK 294.3 million (228.2), an increase of 29 percent.
· The gross profit margin was 54.1 percent (54.5).
· Operating profit amounted to SEK 5.5 million (-24.1).
· Net profit amounted to SEK 4.1 million (-19.4).
· Earnings per share amounted to SEK 0.71 (-3.38).

October 1 – December 31, 2014

· Net sales amounted to SEK 71.9 million (47.3), an increase of 52 percent.
· The gross profit margin was 53.7 percent (52.7).
· Operating profit amounted to SEK 0.1 million (-14.1).
· Net profit amounted to SEK 0.5 million (-11.4).
· Earnings per share amounted to SEK 0.09 (-1.98).
· The Board of Directors is proposing to the Annual General Meeting a dividend of SEK 1.00 (0) per share for the financial year 2014.

 Events during and after the quarter

· In November Odd Molly opened a store in Nova Lund.
· During the quarter the store in Väla was named new retailer of the year in Väla Centrum.
· In January the company’s shop-in-shop at Illum in Copenhagen was closed.

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Comment from the CEO

The positive trend continued during the last quarter of the year, which was the seventh consecutive quarter that Odd Molly reported higher sales. And we saw improved profitability for both the quarter and full-year 2014. The progress we have made is rooted in the hard work of dedicated people in the company and in our network, and a customer-oriented strategy.

Our own stores continued to report strong sales during the quarter, and both the web shop and Christmas sales beat expectations. The store in Väla, which opened in May, was named the best new retailer in the shopping center, and a new Odd Molly store in Nova Lund was opened during the quarter. I am very pleased that we have created a retail concept that is easy to roll out and that we have a fantastic retail team in place to make it possible.

During the year we took over sales responsibility in Scandinavia and enhanced our sales organization, introduced four fashion seasons and launched new product groups as part of Odd Molly’s lifestyle concept. Home, Bath and Rain are a few of the new groups we have introduced so far, and Odd Molly was represented for the first time at both Formex, an interior design fair, and the Stockholm Furniture Fair (Möbelmässan) recently. The response has been very positive, and we see it as proof of the scalability of Odd Molly’s design concept.

Within the framework of our development work, we have also designed a new brand platform centered on Molly, a skater girl from Venice Beach in the 80s, who was our source of inspiration by daring to break with convention and follow her own dreams. Molly is Odd Molly’s soul; her courage and values can be seen in everything we do. 

While we have gotten a lot done and proven ourselves, especially in our home market of Sweden, the organization is still bubbling with new ideas just waiting to be launched. Creating growth with strong collections through both our own retail channel and external retailers is the way we have chosen, and we are convinced that it is the right way to go. It gives us control, flexibility and room for creativity. Not to mention good opportunities for a fashion company with ambition.

Anna Attemark, CEO

Please see the full report in the attached PDF file.For further information, please contact: 
Anna Attemark, CEO, phone: +46-8-522 28 502 
Henrik Fredin, CFO, phone: +46-8-522 28 514 

About Odd Molly
Odd Molly is a Swedish company that designs, markets and sells distinctive fashion. The company’s products are mainly sold through agents to retailers in around thirty countries around the world, which facilitates expansion with limited capital requirements. Odd Molly is responsible for selling to external retailers in the Scandinavian market and also manages six of its own physical stores, its own web shop and a shop-in-shop. The Odd Molly share is traded as of June 21, 2010 on NASDAQ OMX Stockholm.

Scheduled information dates 
The annual report for 2014 will be released in late March 2015.
The Annual General Meeting will be held on April 29, 2015.
The interim report for January-March 2015 will be released on April 29.
The interim report for April-June 2015 will be released on August 20.
The interim report for July-September 2015 will be released on October 21.

The information in this press release has been published by Odd Molly International AB on February 18, 2015 at 8.00 am CET in accordance with the Securities Market Act and/or the Financial Instruments Trading Act.

Odd Molly International AB
Kornhamnstorg 6
Phone: +46 8 522 28 500

Press photos can be downloaded from Odd Molly’s website at under “press”. Odd Molly also produces a newsletter with reports on daily operations. To subscribe, go to