Ylva Liljefors appointed new designer for Odd Molly’s men’s collection

Ylva Liljefors, who most recently worked at Tiger of Sweden Jeans, is the new designer responsible for Odd Molly’s men’s collection. In partnership with Odd Molly founder Per Holknekt, Ylva will design a men’s collection that currently has no official name.

“Ylva is a fantastic and courageous designer with a boundless sense of artistic expression and a tremendous feel for the minutest of details. Ylva is also a close friend and we have already a comforting level of great mutual trust, which is essential if we are to create and evolve together. Ylva is definitely a dream catch for us,” says Per Holknekt.

The men’s collection will be developed under a proprietary brand name and sold in early 2010 for delivery to international stores in autumn 2010.

Ylva graduated from Beckmans College of Design in 1999 and has since designed her own collection known as Ylva Liljefors. In 2002, she was awarded the Guldknappen fashion award but has also worked for J. Lindeberg and as a freelance designer for Odd Molly.

Her background also comprises designing stage outfits for musical performers Robyn, The Ark and Linda Sundbladh of Lambretta.

Ylva was born in 1972 and lives with her partner and five-year-old daughter.For further information, please contact:
Sara Strand, PR, telephone +46(0)8-522 28 572 or mobile +46(0)70-440 35 39 e-mail sara@oddmolly.com