Odd Molly International AB (publ)
PRESS RELEASE
Stockholm, Sweden, March 27, 2014The order value for Odd Molly’s fall and winter 2014 collections amounts to approximately SEK 121 million. This again represents a strong increase, of SEK 26 million or 27 percent, compared with the same collections a year earlier and is proof that the changes which have been made in the form of a new category strategy and stronger design and sales organization are having an effect.
The order value for the fall and winter 2014 collections follows the same growth pattern as the previous year, with increases when measured in SEK, number of items and average order.
“I am pleased that our many retailers have shown such strong confidence in us and that our customers, both big and small, are buying more. It is especially gratifying to see that our large customers are increasing the most, partly because they can vary their selection more thanks to our new category strategy, which is better integrated and offers more new merchandise, and partly because we still see great potential to develop interesting collaborations going forward,” said Anna Attemark, CEO of Odd Molly.
The total order value for the fall and winter 2014 collections amounts to approximately SEK 121 million, compared with an order value of approximately SEK 95 million for the fall and winter 2013 collections. The order value includes orders from external retailers in 21 countries and orders for the Group’s own stores, shop-in-shops and web shop, excluding the customary retail markup.
“The clearly positive trend shows that we have achieved the balance in the collection we had sought with our new category strategy – in terms of both product and price. Another important success factor is the emphasis on own sales channels, which strengthen the brand and give us an opportunity to drive sales,” said Anna Attemark.
Odd Molly’s five largest markets are Sweden, Germany, Switzerland, Denmark and the US. Against the backdrop of the company’s growing share of retail sales through its own stores and its intention to transition from two to four sales promotion periods per year, Odd Molly will no longer announce its order values separately.
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After the order deadline, Odd Molly produces only enough of the upcoming collection to fill confirmed orders from external retailers and orders from Group-owned stores based on estimated sales volume, which reduces operational risk and tied-up capital. The remaining uncertainty regarding final sales is partly due to future exchange rates and partly to the solvency of individual retailers and size of added margins on sales through the Group’s own channels. These factors will continue to be closely monitored.For further information, please contact:
Anna Attemark, CEO, phone: +46-8-522 28 502
Henrik Fredin, CFO, phone: +46-8-522 28 514
The information in this press release has been published by Odd Molly International AB (publ) on March 27, 2014 at 8.00 am CET in accordance with the Securities Market Act.
About Odd Molly
Odd Molly is a Swedish company that designs, markets and sells distinctive fashion. The company’s products are sold through retailers in around 20 countries around the world. In addition, Odd Molly today has five of its own physical stores in Stockholm, Täby, Kungsbacka, Barkarby and Copenhagen, two shop-in-shops and its own web shop. Odd Molly has 59 employees. The Odd Molly share is traded as of June 21, 2010 on NASDAQ OMX Stockholm.
Odd Molly International AB
Kornhamnstorg 6
SE-111 27 STOCKHOLM
Sweden
Phone: +46 8 522 28 500
www.oddmolly.com
Press photos can be downloaded from Odd Molly’s website at www.oddmolly.com under “press”. Odd Molly also produces a newsletter with reports on daily operations. To subscribe, go to www.oddmolly.com and click “sign up for our newsletter.”