Year-end report January 1 –  December 31, 2016

Odd Molly International AB (publ)
Stockholm, Sweden, February 16, 2017Strong growth – profitability doubled

JANUARY 1 – December 31, 2016

· Total operating revenue amounted to SEK 423.2 million (345.3), an increase of 23 percent.
· The gross profit margin was 55.6 percent (55.6).
· Operating profit amounted to SEK 24.5 million (12.5), an increase of 97 percent.
· Net profit amounted to SEK 17.7 million (9.8).
· Earnings per share amounted to SEK 3.08 (1.70).
· The Board of Directors is proposing to the Annual General Meeting a dividend of SEK 1.00 (1.50) per share for the financial year 2016.

OCTOBER 1 – December 31, 2016

· Total operating revenue amounted to SEK 86.5 million (75.8), an increase of 14 percent.
· The gross profit margin was 60.0 percent (59.6).
· Operating profit amounted to SEK -0.3 million (-2.8).
· Net profit amounted to SEK 0.8 million (-2.4).
· Earnings per share amounted to SEK 0.14 (-0.42).

Events during and after the quarter

· In October an Odd Molly store was opened in Hansahuset in Malmö, Sweden and an Odd Molly store was opened in the department store El Corte Inglés in Lisbon, Portugal.
· In November an Odd Molly store was opened in Aspen, Colorado, in the US, via a local partner.

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Comment from the CEO

For the full-year 2016 Odd Molly’s sales increased by 23 percent and operating profit doubled to SEK 24.5 million. A very strong year. The fourth quarter followed the same pattern: a strong sales increase and significantly improved profit. Growth is mainly being generated online, through Odd Molly’s own channels and by external retailers. Our digital strategy with the web shop as the engine, in combination with a strong social media presence, is having an effect.

News, news, news

We are very pleased with our performance – despite that the fall was challenging for the entire industry, with unusually warm weather that increased pressure to discount prices. At Odd Molly we have been working actively to even out swings in the market in order to maintain a solid gross margin and a strong brand.

The market is tough and flooded by promotions. At the same time an increased digital presence requires even more activity to keep customers interested. To counter the promotion-driven market and sell more in season, Odd Molly launches new merchandise on a frequent basis, through both new releases and new product groups. In the fourth quarter we launched for example an underwear collection and a sportswear collection, both very positively received by our customers.

During the quarter we opened our own store in Hansahuset in Malmö, and our first shop-in-shop in Portugal, in the department store El Corte Inglés in Lisbon. At the same time our US partner opened its second Odd Molly store in the ski resort Aspen, Colorado. I was there for the grand opening and was again able to see that Odd Molly’s retail concept truly stands out in terms of style. Together, we also began construction of another partner-store, in Boulder, Colorado. There we are going to test how well the brand works in a US college town.

Invest, develop and challenge

Molly is our muse and the customer is our guiding light. Our industry is in constant change and during the year we will continue to develop Odd Molly’s business: our physical and digital presence, our geographical platform – in and outside the Nordic region – and sales in our own channels and through agents and partnerships. We will also continue to invest in the web shop and in improved system support and processes.

We put a lot of focus on planning how we, with our flexible business model, can best drive continued growth with improved profitability in our home market and internationally. As I have said before, Odd Molly is a business that’s constantly developing, with a concept that works in different channels, forms and collaborations.

And of course, we hope to continue to surprise with our fantastic news. When it comes right down to it, that is the focal point and most important thing in our industry. Right now we are inspiring customers with Odd Molly’s first wedding collection at

Anna Attemark, CEO

Please see the full report in the attached PDF file.For further information, please contact:

Anna Attemark, CEO, phone: +46-8-522 28 502
Johanna Palm, CFO, phone: +46-760-10 24 55

This information is information that Odd Molly International AB is obliged to make public pursuant to the EU’s Market Abuse Regulation and the Securities Market Act. The information was submitted for publication, through the agency of the contact persons set above, on February 16, 2017 at 8.00 am CET.

ABOUT Odd Molly

Odd Molly is a Swedish company that designs, markets and sells distinctive fashion. The company’s products are sold through own stores, own web shop and external retailers in around forty countries around the world. The Odd Molly share is traded as of June 21, 2010 on Nasdaq Stockholm.

Odd Molly International AB
Kornhamnstorg 6
SE-111 27 STOCKHOLM, Sweden
Phone: +46 8 522 28 500

Press photos can be downloaded from Odd Molly’s website at under “press”. Odd Molly also produces a newsletter with reports on daily operations. To subscribe, go to