Segment data old structure
| Revenue, SEK in thousands | 2014 | 2015 | 2016 |
| Retail | 89,342 | 134,395 | 195,142 |
| Wholesale | 205,611 | 210,864 | 228,022 |
| Total | 294,953 | 345,259 | 423,165 |
| Operating profit, SEK in thousands | 2014 | 2015 | 2016 |
| Retail | 7,537 | 19,087 | 17,705 |
| Wholesale | -2,021 | -6,636 | 6,814 |
| Total | 5,516 | 12,451 | 24,518 |